SEO Search Engine Optimization
When customers decide to make a purchase of goods the decision in 60% of cases takes place on the internet. Are you more visible online than your competition?
9 out of 10 use Google when searching for goods and services. This is why an effective Search Engine Optimization Solution is vital. We have developed a method to place you on the first page of Google. This method is effective but requires some work. It’s not an easy shortcut to buying clicks to pop up the rankings only to disappear again just as quickly as you came. What we do is a long, laborious process that gradually allows you to consolidate your position as the dominant player in the search within your industry.
This gives you a natural visibility in relation to your competitors. Search Engine Optimization (SEO) should be looked at as more of a long term strategic project. At Ci CORP we combine other digital marketing process with SEO, like content marketing, influencer marketing, etc.
Our SEO team has over 18 years of combined experience of hands-on work in this area, and our strategists are supported by in house writers, editors and designers and a whole lot of digital marketers, to ensure your SEO campaign runs smoothly.
One of the first steps in any successful SEO campaign is a thorough SEO audit. You need to identify and remedy any potential obstacles to SEO performance on your website and also determine your current position within your marketplace, compared to your main competitors. This provides a solid foundation on which to base your wider digital marketing efforts.
Although the Ci CORP SEO team uses a number of industry-tested tools along the way, there’s nothing that can compete with the keen eye of an experienced industry professional when it comes to your SEO audit. Our experience with technical on-site SEO, there’s not a lot that we haven’t seen!
We’ll investigate issues such as:
Keyword usage & relevance – are we mentioning and covering the things our audience want?
Originality and quality of content – are we putting out solid information?
Canonicalization/duplication of pages – have we inadvertently tagged our way into duplicating everything on different URLs?
Geo-location of pages – are your regional pages actually targeting their regions properly?
Site architecture – is the site built in a hierarchical manner with a clear directory structure and appropriate internal linking?
Broken links and server errors and other crawl errors– are we wasting search bot’s time and bandwidth and delivering frustration for users?
Page speed... and any other issues which we find that can affect your natural search performance.
Depending on the size of the site, just fixing these initial issues can have a major impact on your overall search rankings.
Either way, we’ll make sure you know exactly what the issues are, with full explanation of everything right down to the specific URLs affected. We’ll provide actionable recommendations to resolve or mitigate everything to get your site back in shape again.
We do everything possible to ensure that our techniques comply with the various search engine guidelines, and we offer complete transparency to our clients. We always recommend the long-term, content-led approach to SEO.
Where there are no physical sales it can be hard to understand the direct benefits because it is not so easily quantifiable. However, with the tools available these days such as google analytics, we can help quantify what may be classified as a conversion/goal to your site. The goals that we normally report on include, but are not limited to; amount of time spent on site, a visit to a particular event page, an online donation, a download of an informative article, a submitted contact form, social media icons clicked and phone calls. Therefore, we continually strive to maintain your position on Google search. We customize and create a unique product for you and your business. All our work on visibility and search engine optimization have been top 10 hits on Google searches and many of these search phrases with high competition