Social Media Marketing
Since its development, social media have radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of the smartest business strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels. We’re experts in social media and understand the fine details of each social platform, including Facebook, Twitter, Instagram and LinkedIn. We manage top-performing social media campaigns for business, individuals, celebrities and communities.
Our social media advertising services are the fastest way to generate results on social media. We connect your products or services to thousands of people who may be interested in them. The benefits of using our social media advertising services consist of increased website traffic, lead generation, and influenced sales. Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs. This is how we work:
Firstly, we run an audit to determine your social landscape. We will look at your competitor’s activity – what’s working for them? Where do the opportunities lie? Alongside profiling your audience and determining how they behave.
This is then used to develop your strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience, including the what, when and where, so your fan base grows, engages and converts.
After this, we create and curate content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximize effectiveness.
We will constantly monitor and analyze the pages to spot opportunities and using data-driven insights to optimize our posts and campaigns. We use a mixture of social listening tools and advanced analytics to find how people are responding and who best to target to deliver the best performance.
Finally, we send you a fully customized social reports showing your key metrics on the page and campaign performance alongside actionable insights and our recommendations for the future. We cut through the fluff and show you only what’s important to achieve your goals.
Good content can spread like wildfire in the right hands: our social media experts can help you create fierce campaigns. We use advanced and relevant social advertising technology, strategies, and tools that generate extremely low cost acquisition, clicks, and conversions on your website.
Benefits of Using Social Media Advertising Platforms
The advantage of using Facebook advertising is to leverage its data and low costs. Facebook allows you to pinpoint your exact buyer better than any social media platform. You can pinpoint by age, gender, income, job position, relationship status, and much more. Facebook knows where you work, where you went to school, and what type of home you own. We leverage this data to connect businesses to their exact target market at a low cost. With less than $100, we have been able to reach over 10,000 relevant people for our clients. All of our clients have seen at least a 200% decrease in cost per impression, click, and conversion handing Facebook advertising off to us.
We know how to use Twitter advertising to pump up instant website traffic. Twitter is great because of the sharing nature of the platform. Often times, if someone sees something they find interesting on Twitter, they will share it with their friends. We promote tweets and boost website ads on Twitter to people who are likely to show interest in it. Unlike Facebook, we can target people based on the keywords they search and the pages they follow. We would assume that if someone tweets about certain topics or follows certain pages, they would be likely to buy your product. We use in-depth insights to find the key opportunities for your brand to rapidly grow through Twitter advertising.
Pinterest advertising is the most exciting advertising platform out right now. It is still in its early phases, which means that costs are lower than ever. A Majority of its users are women and a good portion of its users are considered to have high income. Brands that will have the most success with Pinterest advertising will be the ones that focus on their interests. This includes health, household items, food, holidays, clothing, fashion trends, hair, and more. If your business targets women in any way, Pinterest is the platform for you. Talk with our team and let us put together a revenue-generating Pinterest advertising campaign.
LinkedIn, advertising is a powerful platform for B2B (business to business) companies to target the key executives of companies in certain industries. Business professionals log-on LinkedIn every day to conduct business. Through advertising we can immediately target thousands of relevant people today. We use LinkedIn, advertising to drive traffic to your LinkedIn page, blog, or website through Newsfeed ads and sponsored updates.
Would you like your brand’s visual story told to more people?
Since Facebook purchased Instagram in 2013 it’s grown from 90 million users to over half a billion users today, making it the fastest growing social network. Every business can tell a visual story, be it corporate or creative, and many big brands are now using Instagram advertising to amplify this.
While it’s all about the visual story on Instagram, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Instagram have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service.
Once that story has begun, we can help you amplify it and because Instagram are owned by Facebook we can take advantage of their rich targeting options. We can target people by demographics, locations, education, work, interests, behaviors, and even life events, such as having a child or moving house. Layering these together means we can define audience very clearly and present them with adverts that drive results.
Some of the strategies we adopt are,
1. Creating Engaging Social Media Advertisements That Work: We design, visual social media advertisements that are statistically proven to capture attention. From creating advertising copy to adding the most effective colors to images, our advertising specialists will use best practices that are guaranteed to work. The social media advertising services we provide drive sales and awareness.
2. Laser-targeting a specific, relevant audience: We strongly believe that if you have a great product, we can connect your business to people who may be willing to buy it. By using advanced functions of social media sites and leveraging proprietary technology, our team can laser-target people who are likely to transact. This includes email and website retargeting, which is essentially advertising directly to the people who visit your website.
3. Analyzing Data, A/B testing, and Optimizing Ads: Our team takes the budgets of our clients very seriously. We do not guess or take chances with our advertising service. We rely and make decisions based on the performance data of your campaigns. Often times, we will A/B test our advertisements to modify images or test new copy to see what your audience responds best to. By sticking to the numbers and testing advertisements, we assure our clients that we make the wisest decisions with their budget.